Accredited Special Event Designer Master Course

The Accredited Special Events Design Master’s program (ASED+M) is an exciting collaboration between IWED (Institute of Wedding and Event Design) and The Caribbean Wedding Academy & the Wedding & Event Institute.

We created this advanced degree level program for event professionals by combining the industry-leading Accredited Event Designer curriculum from IWED, with our Master Event Design program. By undertaking this course you will be equipping yourself with the skills, knowledge and expertise you need to launch, or grow your wedding and event design career and business.

The course begins with a fully interactive ELearning program covering the fundamentals in designing weddings and special events; followed by creating and presenting concepts (which includes training on 3D Event Designer) ; and how to launch and market a business.

The next stage of the course is the hands on component delivered by our friends at IWED. In this section of the course you will gain knowledge in designing, installing and managing events of any size and learning how to undertake a full event set-up that includes: tables, chairs, centerpieces, lighting, draping, backdrops, ceremonies and more. This section of the course can be taken via a face-to-face workshop, or online.

*(There is no requirement to complete the event theory section before the practical component).

Theory Component

Unit 1 – The World of Wedding Design

  • History of the industry
  • Working in design
  • Traits & required skills
  • The difference between styling and design
  • Finding your inspiration
  • Sparking creativity
  • Setting up your office

Unit 2 – Conceptualization and Planning

  • Designing for your audience
  • Using the 5 senses & feng shui in event design
  • Unleashing your creativity
  • Storyboards: when, why & how
  • The A-Z of event design
  • Producing your event
  • Planning techniques

Unit 3 – Creating a Concept

  • Flirting with the 5 senses
  • Developing the concept
  • The 5 C’s of event design
  • Five ways to kill an idea –
  • The creative process
  • Brainstorming
  • DO IT – a simple process for creativity

Unit 4 – Designing the Wedding Experience

  • Choosing a theme
  • Theme ideas
  • Researching your theme
  • Using your surroundings
  • Telling the story
  • Creating the WOW factor

Unit 5 – Color Schemes and Effects

  • The color wheel
  • The meaning & psychology of color
  • Color tricks
  • Color trends
  • Using color in event design
  • Innovative uses of color

Unit 6 – Lighting & Aesthetics

  • The art of lighting
  • Lighting your event
  • Recognizing lighting equipment
  • Lighting effects

Unit 7 – Designing with Software

  • Learning to use 3D Event Designer
  • Creating a design

Unit 8 – Presenting Your Design

  • Design is in the detail
  • From concept to completion
  • Tips & techniques
  • Setting the scene
  • Reading your clients

Unit 9 – Wedding Marketing

  • Creating marketing material
  • Developing a marketing plan
  • Marketing mistakes
  • Designing your website
  • Choosing advertising mediums
  • Publicity and public relations
  • Embracing social media
  • To blog or not to blog
  • The power of networking
  • Marketing on a shoe string budget

Unit 10 – Starting & Running Your Business

  • Finding your niche
  • Your target audience
  • Conducting research
  • Demographics & market analysis
  • Evaluating your competition
  • Writing a business plan
  • Tools of the trade & associations
  • The basics of a planners contract
  • Insurance and what you need

Hands-On Component

Monday – Hardware & Backdrop Draping

  • Components of Pipe & Drape System
  • Types of Event Fabrics
  • Basic Backdrop Draping
  • Single & Double Valence
  • Modern Backdrop
  • Demonstration: Mixed & Custom Backdrop

Tuesday – Ceiling Draping Mastery & Lighting

  • Execution: Mixed & Custom Backdrop
  • Components of Ceiling Draping
  • Ceiling Draping – Starburst
  • Ceiling Draping – Swag
  • Tent Ceiling Draping
  • Types of Lights
  • Lighting Control & DMX Boards

Wednesday – Table Draping & Decor

  • Different Table Arrangements
  • Cinderella Skirting
  • Pin to Edge Table Draping
  • Principles & Elements of Design
  • Centerpieces

Thursday – Ceremony Decor Mastery

  • Ceremony Locations
  • Ceremony Structures – 4-post Canopy
  • Ceremony Structures – Round Canopy
  • Aisle Runners & Aisle Valance Draping
  • Focal Points & Pew Markers
  • Alter Decor & Arrangements

Friday – Business & Marketing for Event Professionals

  • Advertising & Growing Your Business
  • Social Media & Online Presence
  • Organization & Business Communications
  • Legal, Insurance & the Event Planners Association
  • Customer Relations & Standard Business Practices
  • Pricing & Contracts
  • Things to remember in the event industry

Accredited Special Event Designer Master Course

Accredited Special Event Designer Master Course

After successfully completing both the workshop and online portions of the course, you will receive a printed and embossed degree certificate issued jointly by IWED and WEI and titled “Accredited Event Designer Master” You will also receive a digital badge for use in your online marketing and social media and will be able to use the letters ASED+M after your name.

Testing is required to ensure the knowledge taught is retained by the student and will be a combination of observational, written, practical or a combination of these. There is no extra cost for the exam as it is all included within the workshop price.


Accredited Special Event Designer Master Course

* All our prices are in USD

Accredited Special Event Designer Master Course

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